Integrated Forestry & Wood Products Holistic Values, Goals and Criteria
Looking holistically at Greenleaf and envisioning what we wanted to become, we listed the following values and goals, which then led us to establish priorities for developing our products & services, workforce, community, and environment. These are fundamental to the Greenleaf Model.
Greenleaf's Guiding Values:
Contribute to sustainable, nature-emulating forestry and
land management in our area
Have an enterprise that has: stability, continuity,
financial security, success, a reputation of honesty, quality, prompt services
and products, environmental responsibility, recognition in the community,
employees and associates who are proud to be part of the enterprise
Contribute to the community by:providing employment and by being a reputable
employer, making products available, providing education in sustainable
forestry and promotion of its use and expansion, improving forests, creating
spin-off businesses, developing beneficial alliances
And Specific Goals: Products and Services
Create a profit for the company, other enterprises and landowners
from stewardship of the land by creating viable products and services on the
market with adequate diversification
Prioritize landowners and community satisfaction with forest management
operations:
Forests
are left in good condition
Forests
meet landowner expectations
Operational
problems are fixed, and messes cleaned up if they occur
Operations are done in a timely, efficient manner
Ensure that customers are happy with
wood products, nursery trees and services:
fairly priced, delivered with quality, integrity, and honesty
Ensure that customers and community:
Regard the business as
first-rate
Have played a part in its success
Would consider it as a
good investment
See it as a company that can solve forest
problems, such as beetle, fire buildup, etc., while also producing long-term health
in the community
Workforce
Offer a consistent base of high quality jobs that pay well and
provide employee benefits
Access a quality workforce with appropriate skills and/or
motivation to learn
Promote good interaction, communication, education, and
cooperation among staff in a collaborative management approach
Form effective teams made up of staff and our partners: agencies, schools, clients, local community members, etc.
Create a transferable working business, which can be run without the
current owner if need be, so that employees and partners have a platform for
long-term security
Explore a platform for a profit-sharing system so that everyone
has a reason to invest time and resources in the long-term and a sound
long-term plan for business growth
Collaborate with employees, partners, associates, and landowners who share
our goals
Community
Seek excellent and broad-based community support including
public perception that company is contributing positively to the environment
and community
Develop good interaction, communication, education, and
cooperation with landowners and State Forest Service/U.S. Forest Service personnel, contractors,
educators, and employees as part of team understanding and communicating with
each other
Discover an avenue for tracking politics and trends (local, state,
national and international) that will influence our business in the short and
long run
Exercise influence over the type of development that takes place
in the local region
Develop a model that other communities could adapt/adopt
Form a link between community members, for example between newcomers and
builders who build with the company's wood
products
Allow for spin-offs of other small businesses in the community
Offer ways for others, especially young people, to learn
through being involved with us
Contribute to development of community infrastructure:
Add the number of to businesses
that provide local jobs
Increase utilization of more regionally grown and manufactured
products
Support high quality services such as education, banking, and health care
Have people feel connected to and part of a sustainable and
prosperous community
Environment
Use regenerative resources throughout the business so that forests (both private and public) are regenerating, healthy, beautiful and
producing both products and recreational values in a steady, sustainable manner;
and the “built” (human-changed) environment is based also in regenerative
resource use and the character of our community
Promote healthy forests and sustainable harvesting within
in a long term structure
Contribute to greater understanding – by the company and throughout the
community - of natural forest processes and how forest stewardship can improve
the environment
Maintain and revive a functioning healthy ecosystem includingeffective energy flow, water cycle, mineral cycle and community
dynamics (succession)